Learning your name is usually the first interaction people will have with you. 

It’s the first impression of first impressions.

Finding the perfect name that’s both memorable and meaningful can be challenging, but it’s also, in my opinion, the most important step of all of the exciting steps to building your brand.

If you’re stuck trying to come up with the perfect name for your business, I’m happy to be of service. Let’s walk through the process of creating a memorable, obsession-worthy name that captures the essence of your brand.

Start with Your Brand’s Core Identity

Before you dive into brainstorming business names, you have to get clear on your brand’s identity. What are your values, your mission, and the emotions you want to evoke?

For example, if you’re a wellness brand, your name might need to convey feelings of calm, balance, or empowerment. If you’re in the creative space, your name could reflect innovation, boldness, or artistry. Take some time to think about what your brand stands for and how you want people to feel when they hear your name.

Ask yourself:

• What is my brand’s mission?
• What are the key emotions or values I want to communicate?
• Who is my target audience, and what type of name would resonate with them?

Once you’ve nailed down your brand’s identity, you’ll have a solid foundation for brainstorming a name that feels true to your business.

Brainstorm Keywords and Concepts

Now that you have a clear sense of your brand’s identity, it’s time to start brainstorming. Write down any keywords, phrases, or ideas that reflect your brand’s personality, values, and mission. Don’t worry about editing or judging your ideas yet—that will come later. The uninhibited brain dump is a crucial part of the creative process!

Think about your industry and the unique qualities that set your business apart. Are there specific words that capture your brand’s vibe? Make a list.

Consider pulling inspiration from nature, literature, pop culture, or anything else that’s important to you– like personal stories or important memories. The goal is to come up with a long list of ideas that you can refine later.

Play with Different Conventions and Combinations

Once you have your list of keywords and concepts, start experimenting with word combinations. Mixing and matching words can help you create something truly unique and memorable. You can also play around with blending words together, changing suffixes and prefixes, or adding in relevant industry terms like ‘design’ or ‘coaching’ or whatever you and your business do.

The key here is to stay creative and open-minded. Don’t be afraid to think outside the box—often, the most memorable names come from unexpected combinations.

Keep It Simple and Memorable

While creativity is important, simplicity is key when it comes to choosing a brand name. You want your name to be easy to remember, easy to spell, and easy to pronounce. If your business name is too complicated or hard to say, people are less likely to remember it or recommend it to others.

Some of the most iconic brand names are short, simple, and easy to say. When brainstorming your own name, aim for something that rolls off the tongue and sticks in people’s minds.

Ask yourself:

• Is this name easy to spell and pronounce?
• Will my audience remember it after hearing it once?

Check Availability

Before you fall in love with a name, make sure it’s available. You’ll need to check for domain availability (because a website is a must-have for any business) and search social media to ensure that the username isn’t already taken. Do a quick trademark search to make sure no one else owns the rights to the name.

It’s disappointing to come up with the perfect name only to find out someone else has already claimed it– doing your homework now will save you from headaches later on.

Choosing the right name for your business is a creative, rewarding process that requires both strategy and intuition. By starting with your brand’s core identity, brainstorming keywords, and keeping it simple, you can find a name that resonates with your audience and makes a lasting impression.

Your brand name is more than just a word—it’s the foundation of your business’s identity. Take your time, get creative, and trust the process!

Want some help? I’ll create an obsession-worthy name that speaks to your dream clients and sells out what you have to offer. Check out my services page to see how we can work together, and contact me here to set up a discovery call!